It moved in the same direction as the lovely new GMT II: maxi case, maxi hands and a new bezel. Although the color of blue of this first white gold model has been a turn off for many and the watch has been renamed The Smurf already, color is a matter of taste and the new Sub is a thing of beauty in the best Rolex tradition.So, where does this leave the Rolex line up right now? With the new Day Dates and Datejusts Rolex covers the dress and jewelry watches segment just perfectly, both for women as well as for men again, there is space for innovations that go extreme and beyond with the DeepSea, and the main lines of Submariner and GMT II had their subtle but very strong updates. It is a job well done and worthy of the companies legendary name. Actually… I’m looking forward to Basel 2009 rumours already. – Evert ’That is what we all want and why we spend ridiculous amounts on luxury watches, right? On the other hand, in moving in this direction Rolex accepts that their wrist watches have nothing extra to add to modern day life anymore. Back in the ’50′s they did add usefull functionalities to watches when they invented Submariners for real divers and GMT Masters for real pilots. Without going into any suggestions for other concepts, this does feel like a missed opportunity to me.In all the noise of the new innovations one should not forget to mention the gradual and flawless update of the Submariner.
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