SIHH Basel 2008 Rolex Impressions

So, what does the horological land scape look like after Basel? For the broad trends in the whole industry I’m not informed well enough yet, but for the Rolex brand some initial conclusions can be drawn. The first and most significant one is that Rolex follows the big watch trend after all with a bonanza of 40 and 41 mm dress watches and a Sea-Dweller of 43 mm. An interpretation of this fact could be that their attempts to revive the 36 mm size for men were to no avail: the Turn-O-Graph, the new Datejusts and Day Dates just don’t work for todays men anymore  in terms of sales. 40 mm is the new standard and even the stable and cautious design school of Rolex has to follow the market.My second observation is that the design job of filling this bigger dials in some way seems to puzzle the Rolex company. The 2008 Basel show is lovingly called ?¢‚Ǩ?ìthis time of year?¢‚Ǩ¬ù around the Rolex boards. The rules of the game are that Rolex S.A. does it’s best to guard their news untill the start of the show, and the rest of the world seems to be hunting down every particle of information available. It starts in January with a wide variaty of wild rumours, and it always narrows down in March to some mixture of truth and nonsense. This years truths were a new and bigger Sea-Dweller and a red gold Daytona, secrets not really well kept. The nonsense turned out to be a Daytona with a date window and the rumours about anything on a rubber bracelet.